MBA in Marketing is two years, online Master degree program, from Vivekananda Global University. The Department of Marketing Management deals with diversified areas of sales and marketing focused on the company's rapid growth. The course contains the theory and practice of business branding, business ethics, and total quality management. The marketing management course guides you in understanding the target markets and the value of customers for your business, following a solid foundation in marketing functions. Students can learn to think outside-the-box ideas to attract more customers, have visibility, revenue and more possible business growth.
Accredited with A+ Grade by NAAC
Approved by UGC University Grants Commission
Approved by the All-India Council of Technical Education (AICTE)
Accredited with A+ Grade by NAAC
Approved by UGC University Grants Commission
Approved by the All-India Council of Technical Education (AICTE)
Open Category : Minimum 50% Marks in Graduation Aggregate.
Reserved Category : 45% Marks Aggregate (Document Proof of Reserved Category has to be submitted at the time of admission)
2 Years
E-book
E-book features, Self Learning Material, PDF Content, Responsive as one Device & Many Books, Accessible Everywhere, Shareable Content, and Augmented Reality Experience.
Practice Test
A quick way to gauge the learning. This helps you to assess your knowledge and test your readiness for your exam. This Evaluation feature allows you to answer Chapter wise MCQ-based Questions. And after completion of the Test, it displays correct and incorrect selections in the Review option. So it gives you answers too.
Study Guide
A Smarter and Simpler Way to Study. Explained Bullet Notes Of Every Chapter. This helps the student to understand the key knowledge areas of the topic.
Lab environment
This is a coding ground for programming learners. Students can write programming code here and test the programming skills which they have acquired.
Discussion Forum
Discussion Forum is a means to allow students to learn through collaborative efforts. Every subject would have 12 Open and 1 Graded discussion forum which would be part of the continuous evaluation process. Subject-wise threaded discussions and helping enrolled students to review course material prior to an assignment or exam, engaging students in discussion.
Interactive Videos
Interactive Videos that allows students to actively engage with the content they see within the video itself with online courses. In-built quiz helps the students to test their understanding about the topic.
Web Resources
Links from Open Source articles are videos are provides to the students. This enhances the horizon of the students. Here they can watch videos from various resources. These resources include case studies, articles, reference videos, fact sheets, etc.
Live Interactive Sessions
Well-experienced trainers can take their live interactive online sessions through Learning Management System. For every subject based on the course outcome, there would be one live interactive online session per chapter conducted through the learning management system. The faculty from the university would conduct the said live session and the students would join through the LMS. The students should refer to the calendar for a scheduled live session in their respective LMS. Every Live Session per chapter would be of 1 hour.
Animated / Gamified Module
As part of simulations, animated case studies at the subject level are available for students to learn in a given situation. After understanding the case the students would be able to give a solution which is through a set of questions during the case study module. This helps the learners to perform in a dynamic business environment.
E-book
E-book features, Self Learning Material, PDF Content, Responsive as one Device & Many Books, Accessible Everywhere, Shareable Content, and Augmented Reality Experience.
Practice Test
A quick way to gauge the learning. This helps you to assess your knowledge and test your readiness for your exam. This Evaluation feature allows you to answer Chapter wise MCQ-based Questions. And after completion of the Test, it displays correct and incorrect selections in the Review option. So it gives you answers too.
Study Guide
A Smarter and Simpler Way to Study. Explained Bullet Notes Of Every Chapter. This helps the student to understand the key knowledge areas of the topic.
Lab environment
This is a coding ground for programming learners. Students can write programming code here and test the programming skills which they have acquired.
Discussion Forum
Discussion Forum is a means to allow students to learn through collaborative efforts. Every subject would have 12 Open and 1 Graded discussion forum which would be part of the continuous evaluation process. Subject-wise threaded discussions and helping enrolled students to review course material prior to an assignment or exam, engaging students in discussion.
Interactive Videos
Interactive Videos that allows students to actively engage with the content they see within the video itself with online courses. In-built quiz helps the students to test their understanding about the topic.
Web Resources
Links from Open Source articles are videos are provides to the students. This enhances the horizon of the students. Here they can watch videos from various resources. These resources include case studies, articles, reference videos, fact sheets, etc.
Live Interactive Sessions
Well-experienced trainers can take their live interactive online sessions through Learning Management System. For every subject based on the course outcome, there would be one live interactive online session per chapter conducted through the learning management system. The faculty from the university would conduct the said live session and the students would join through the LMS. The students should refer to the calendar for a scheduled live session in their respective LMS. Every Live Session per chapter would be of 1 hour.
Animated / Gamified Module
As part of simulations, animated case studies at the subject level are available for students to learn in a given situation. After understanding the case the students would be able to give a solution which is through a set of questions during the case study module. This helps the learners to perform in a dynamic business environment.
Yes
Yes
Semester 1
Managerial Economics
Quantitative Methods for Management
Accounting for Managers
Legal Aspects of Business
Management Concepts
Organizational Behaviour
Business Environment
Business Ethics
Semester 2
Human Resource Management
Financial Management
Marketing Management
Research Methodology
Introduction to Agri Business
Management Information System
International Business Management
Total Quality Management
Elective I*. Digital Marketing
Skill Enhancement Course - Business Communication
Semester 3
Project Management
Supply Chain Management
Strategic Management
Entrepreneurship & Innovation Management
Elective (Marketing)
Consumer Behaviour
Elective (Marketing) - Marketing of Services or Integrated Marketing Communication or Sales Distribution & Logistics Management
Semester 4
Practical Training in Industry
| Particulars | Indian Student | International Student |
|---|---|---|
| Admission Processing Fee | 1000/- | |
| Full Fee to be paid | 130000/- | /- |
| Student Down Payment | 32500/- |
| Program Semester | 4 |
| Program fee per Semester | 32500/- |
Inclusive all charges
An MBA in Marketing program is a specialized track within a general MBA program that focuses on consumer behaviour, marketing research, branding, digital marketing, eCommerce and product development.
An MBA can help in leadership development by providing the necessary knowledge and a strong understanding of business concepts to lead and manage a business.
A marketing manager is responsible for developing, implementing and deploying the company marketing strategies to target audiences.
Any Graduate from a recognized University
After earning an MBA in marketing, there are a variety of career opportunities available. Some of the most common are brand management and product management.
Get Free Career Counselling For Online MBA Programs
