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6 Top Paying Career Opportunities in Advertising & Media Industry

February 1st, 2024: 8 mins

This Article Explores:


  • Introduction
  • Digital Marketing Manager
  • Content Strategist
  • Media Planner
  • Creative Director
  • Media Sales Representative
  • Data Analyst


The advertising and media industry is a thriving and dynamic industry with the ability to entertain, enlighten, and impact public opinion on a global scale. There are a tonne of great career opportunities in media and entertainment industry if you're enthusiastic about narration, creativity, or digital innovation. Whether you are a seasoned professional or a fresh graduate eager to begin your career adventure, there is a place for you in the media and advertising industry, just like Ryan Deiss or Neil Patel. 


This article will look at six of the highest-paying professions in this fascinating field, including choices for recent graduates.

  •  Digital Marketing Manager


Online success for businesses is created by digital marketing managers. They develop and carry out PPC, email, social media, and SEO-focused campaigns, making them highly sought-after for enhancing brand recognition and fostering growth.


Freshers may find their entry point into digital marketing as digital marketing assistants or social media coordinators. These jobs in media industry for freshers offer beneficial practical experience in managing online marketing, data analysis, and being familiar with the subtleties of various digital mediums. The salary ranges around INR 2,00,000 - INR 11,00,000 annually.

  •  Content Strategist


The jobs in media industry depend on content for survival. Content strategists are the imaginative minds behind crafting engaging storylines that connect with target audiences. To create interesting and pertinent material, they create content calendars, carry out market research, and work with authors, designers, and videographers.


Positions like content coordinator or junior content strategist can be great stepping stones for people starting their careers. The annual income for these positions can revolve around INR 7,00,000. These jobs present chances to develop writing abilities, discover the ins and outs of content development and comprehend audience preferences more thoroughly.

  •  Media Planner


Media planners are the puzzle-solvers of the advertising world. They carefully examine media sources, customer demographics, and market trends to decide where and when to display adverts. Media planners are responsible for ensuring a brand's message effectively reaches its target demographic. They can earn an average of INR 6,30,000 per year.


Freshmen interested in entering this industry can look at jobs in media industry like media assistant or junior media planner. These positions offer the possibility to collaborate with seasoned professionals and gain an understanding of the complexities of media planning.


Numerous employment options are available in the media sector. Promising careers include high-paying positions in TV journalism and public relations. TV journalists provide the general public with news, while PR specialists oversee company reputation and media relations. These positions frequently offer competitive pay. Adaptability, curiosity, and commitment are necessary for a fulfilling career in this dynamic area.

  •  Creative Director


A career as a creative director is a fascinating entry point into the centre of media and advertising industry. They direct the development of campaigns, working with copywriters, designers, and art directors to bring concepts to life and ensure the intended audience receives them well.


Creative directors, on average, earn about INR 15,00,000 annually. Freshmen can begin as junior creatives or design assistants, but often, years of experience are needed to earn the position of creative director. These jobs offer chances to create portfolios, hone creative abilities, and pick the brains of seasoned professionals in the field.


  •  Media Sales Representative


A media sales professional connects media and advertising, developing client relationships, providing advertising options, negotiating, and assuring the success of campaigns. They are essential in assisting companies in utilising a variety of media platforms to connect with their target customers. You can expect to earn around INR 3,00,000 per year if you choose this profession.


Sales assistants or junior sales representatives are two ways for newcomers to enter the media sales industry. These positions allow you to learn crucial sales techniques, expand your business knowledge and lay the groundwork for a successful career in media sales.


  •  Data Analyst


Data analysts are essential to developing advertising and media strategies in a time when decision-making is more data-driven. They gather, examine, and analyse data to offer practical knowledge that enhances advertising strategies. Data analysts guarantee that advertising activities have the most possible impact by measuring the success of campaigns, pointing out potential development areas, and so forth.


New recruits with a strong analytical attitude can earn up to INR 6,50,000 annually and launch their careers as junior data analysts or data analyst interns. These positions provide beneficial data analysis skills as well as the chance to use cutting-edge analytics tools.



For professionals at all levels, the media and advertising industry offers a variety of job choices. This sector embraces a wide range of abilities and interests, regardless of whether you're a fresh graduate or looking for a career shift. It values newcomers who bring new perspectives and talents in all areas, from digital marketing to creative directing and media strategy to sales.

Companies are now gradually recognising the pivotal role media and advertising professionals play in the success of their businesses. If you have decided about your career but are confused about the right course to reach your goal, reach out to our career experts at upGrad Disha. With professional guidance at your fingertips, realising your dream has never been easier!