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Online MBA in Marketing: Career, Scope and Salary

February 19th, 2024: 8 mins

Are you considering pursuing an MBA in Marketing in India? 

 

It's no surprise that MBA Marketing is one of the most demanding specialisations, offering a multitude of exciting career avenues. With an MBA, you open doors to diverse job opportunities and elevate your earning potential. It's a transformative journey that hones your technical and interpersonal skills, leading you on the path to drive countless innovations. 

 

However, did you know that an online MBA in Marketing is speeding up its significance among fresh graduates and working professionals hoping to leverage educational flexibility?

 

From Philip Kotler to Indra Nooyi, all marketing stalwarts are known to have encashed on this powerful avenue that added to their deep knowledge and expertise in the field of marketing through flexible learning abilities.

 

The Digital Revolution: Significance of Online MBA in Marketing

 

From fulfilling salary expectations to promising career growth trajectory post-MBA, courses like online MBA in Marketing have transformed the way upskilling occurs under a fast-paced landscape. Gone are the days when people had to take time out of their busy schedules to juggle the hectic race of sharpening their skills while pursuing a stable work role. With comparatively lower online MBA fees, traditional learning approaches are experiencing a major shift in terms of demand. 

 

Distance learning paired with digital tools is slowly turning online learning into a mainstream choice. From 80% professional organisations to 50% institutional candidates, all have somehow indulged in this rapidly growing form of upskilling, redeeming successful career results!

 

However, the significance of online marketing courses in India specifically illuminates working professionals' lives, aiming to strengthen their corporate skills and attain growth. Leveraging benefits such as flexibility, accessibility, easy scheduling, recorded lectures, cost-effectiveness, and more, full-time workers have access to education without compromising their work-life balance. Online MBA in Marketing aims to deliver similar assistance, equipping fresh graduates and seasoned professionals with the power to learn on their own terms.

 

Exploring Online MBA in Marketing

Online MBA in Marketing is a graduate-level degree program primarily focused on providing marketing and business essentials by leveraging cutting-edge e-learning technologies. It's a specialisation within the broader MBA (Masters in Business Administration) umbrella, tailored to groom marketing aspirants and maestros alike using the power of a flexible, in-demand curriculum. 

With this degree, you open doors to roles like marketing manager, brand manager, sales manager, digital marketing manager, and many more. It's not just about titles; it's about mastering marketing skills and deciphering consumer behaviour!

Some of the significant skills you get to explore under this MBA specialisation include:

  • Marketing Research and Design
  • Marketing Management
  • Product Strategy
  • Salesforce Management
  • International Marketing 
  • Operation Management

Besides offering its significance through traditional approaches, lately, online MBA in Marketing courses are claiming popularity among aspirants, following the array of perks they offer to interested candidates. With the ease of learning and exploring the course as per your availability, online and distance MBA programs are being chosen widely.

Factors Affecting Salary of an Online MBA Graduate: Experience, Role and Company

Your salary after an online MBA marketing degree is influenced by various factors like the amount of experience, research focus, and area of expertise.

 

On average, fresh out of the MBA gate, you can expect an average salary of INR 8,83,000/annum. However, the sector you venture into and your job title also play a pivotal role in shaping your paycheck. 

 

For a clearer picture, here's a glimpse at the salary distribution of MBA Marketing graduates in India:

MBA Marketing Salary

Amount (INR)

Highest Salary

12 LPA

Lowest Salary

4.2 LPA

Average Salary

5.6 LPA

 

Glassdoor

Based on the Job Role

Designation

Salary (INR)

Marketing Manager

8 LPA

Account Manager

5.6 LPA

Business Analyst

6.6 LPA

 

Based on Companies

 

Top Companies

Job Roles

Salary (INR)

Zoho

Marketing Manager

16.5 LPA

HCL

Marketing Manager

12.29 LPA

Accenture

Marketing Specialist

15.14 LPA

TCS

Account Manager

11.6 LPA

What is the future scope after Online MBA in Marketing?

The scope of an online MBA in Marketing in India is as vast as the horizon. Graduates find themselves in the welcoming arms of reputable companies across diverse industries, landing roles as managers or sales executives. 

 

As we have already discussed the average salary packages after marketing management courses, let's zoom in on the enticing job options for fresh MBA Marketing talents seeking this degree online:

 

  • Brand Manager
  • Sales Manager
  • Digital Marketing Manager
  • Product Manager
  • Entrepreneur
  • Public Relations Manager

 

But what happens when the experience starts stacking up? Well, a seasoned MBA Marketing professional can explore roles such as:

 

  • Marketing Manager
  • Research Specialist
  • Proposal Analyst
  • Marketing Specialist
  • Business Development Manager
  • Business Analyst
  • Marketing Executive

It's a dynamic landscape with opportunities aplenty. So, whether you're just starting your journey or seasoned in the marketing arena, there's a niche waiting for your skills and expertise!

 

To Sum Up

An online MBA in Marketing in India offers a world of possibilities, from exciting roles for fresh graduates to opportunities for seasoned maestros. The diverse landscape and competitive salaries offered after completing the best online MBA programs in India make it an appealing choice. 

 

With the dynamic field of the digital marketing landscape alone aiming to reach a whopping market value of INR 28 billion by 2026, it is safe to say that an online MBA in Marketing is bound to garner exceptional opportunities.

 

If you're ready to embark on this transformative journey, reach out to upGrad Disha for an expert counselling session. Explore, compare, create a blueprint of your dreams and get ready to navigate them in full swing!