Online BBA degree specialization in Marketing Management is a three years program that focuses on the principles and practices of marketing, including market research, product development, promotion, distribution, and pricing strategies. This program is designed to prepare students with the knowledge and skills required to create effective marketing campaigns and strategies that help businesses succeed. During this program, students learn about marketing management, market research, consumer behaviour, advertising and promotion, product development, and distribution channels. This degree program provides students with a comprehensive understanding of marketing management and equips them with the skills to succeed in this field. Graduates with a BBA in Marketing Management can pursue various career opportunities such as marketing managers, advertising executives, sales managers, product managers, brand managers, business development managers, and market research analysts. They can work in various industries such as retail, consumer goods, advertising, hospitality, and technology. And they can also pursue further education in the form of a master's degree or professional certification in marketing. Overall, a BBA specialization in Marketing Management provides students with the knowledge and skills required to succeed in the fast-paced and competitive field of marketing.
Top Rank Universities according to NIRF - 2023
Approved by UGC University Grants Commission
Approved by AICTE All India Council for Technical Education
Accredited with A Grade by NAAC (Dr. D. Y. Patil University)
Top Rank Universities according to NIRF - 2023
Approved by UGC University Grants Commission
Approved by AICTE All India Council for Technical Education
Accredited with A Grade by NAAC (Dr. D. Y. Patil University)
The University welcomes applications from all the aspirants who have completed following criteria :
3 Years
E-book
E-book features, Self Learning Material, PDF Content, Responsive as one Device & Many Books, Accessible Everywhere, Shareable Content, and Augmented Reality Experience.
Practice Test
A quick way to gauge the learning. This helps you to assess your knowledge and test your readiness for your exam. This Evaluation feature allows you to answer Chapter wise MCQ-based Questions. And after completion of the Test, it displays correct and incorrect selections in the Review option. So it gives you answers too.
Study Guide
A Smarter and Simpler Way to Study. Explained Bullet Notes Of Every Chapter. This helps the student to understand the key knowledge areas of the topic.
Web Resources
Links from Open Source articles are videos are provides to the students. This enhances the horizon of the students. Here they can watch videos from various resources. These resources include case studies, articles, reference videos, fact sheets, etc.
Live Interactive Sessions
Well-experienced trainers can take their live interactive online sessions through Learning Management System. For every subject based on the course outcome, there would be one live interactive online session per chapter conducted through the learning management system. The faculty from the university would conduct the said live session and the students would join through the LMS. The students should refer to the calendar for a scheduled live session in their respective LMS. Every Live Session per chapter would be of 1 hour.
E-book
E-book features, Self Learning Material, PDF Content, Responsive as one Device & Many Books, Accessible Everywhere, Shareable Content, and Augmented Reality Experience.
Practice Test
A quick way to gauge the learning. This helps you to assess your knowledge and test your readiness for your exam. This Evaluation feature allows you to answer Chapter wise MCQ-based Questions. And after completion of the Test, it displays correct and incorrect selections in the Review option. So it gives you answers too.
Study Guide
A Smarter and Simpler Way to Study. Explained Bullet Notes Of Every Chapter. This helps the student to understand the key knowledge areas of the topic.
Web Resources
Links from Open Source articles are videos are provides to the students. This enhances the horizon of the students. Here they can watch videos from various resources. These resources include case studies, articles, reference videos, fact sheets, etc.
Live Interactive Sessions
Well-experienced trainers can take their live interactive online sessions through Learning Management System. For every subject based on the course outcome, there would be one live interactive online session per chapter conducted through the learning management system. The faculty from the university would conduct the said live session and the students would join through the LMS. The students should refer to the calendar for a scheduled live session in their respective LMS. Every Live Session per chapter would be of 1 hour.
Yes
Yes
Semester 1
Principles of Management - I
Principles of Micro Economics
Basic Accounts - I
Business Communication
Computer Fundamentals
Semester 2
Organizational Behavior
Principles of Macro Economics
Basic Accounts - II
Management Information System
International Business
Semester 3
Human Resource Management
Marketing Management
Legal Aspects of Business
Cost and Management Accounting
Conflict Management & Negotiation Skills
Semester 4
Entrepreneurship Development
Leader Skills and Managerial Effectiveness
Project Management
Small Business Management
Digital Marketing & E - Commerce
Semester 5
Total Quality Management
Consumer Behavior
Retail Management
Rural Marketing
Distribution & Salesmanship
Semester 6
Customer Management
Advertising & Branding
International Marketing
Services Marketing
Visual Merchandising
| Particulars | Indian Student | International Student |
|---|---|---|
| Admission Processing Fee | 1,100/- | 2,000/- |
| Full Fee to be paid | 99,000/- | 2,10,000/- |
| Student Down Payment | 16500/- | 35000/- |
| Program Instalments | 6 | 6 |
| Program fee per Instalments | 16500/- | 35000/- |
| Student Down Payment | 9036 | - |
| EMI Tenure | 15 | - |
| Student EMI | 6673/- | - |
| Student Applicable Fee | 109131/- | - |
Inclusive all charges
As a student in the online MBA degree in HR program, I gained both skills and confidence. The Professors were very approachable, knowledgeable, and skilful at leveraging the online nature of the program.
Mrs. Sejal Kharat
MBA in HR
I am excited to study Online MBA Program. I really like the Study Guide, Interactive Videos, and Web Resources. We use lots of technologies in our online classes during studying. The Professors are very helpful.
Ms. Chaitali Gosavi
MBA in HR
As a student in the online MBA degree in HR program, I gained both skills and confidence. The Professors were very approachable, knowledgeable, and skilful at leveraging the online nature of the program.
Mrs. Sejal Kharat
MBA in HR
I am excited to study Online MBA Program. I really like the Study Guide, Interactive Videos, and Web Resources. We use lots of technologies in our online classes during studying. The Professors are very helpful.
Ms. Chaitali Gosavi
MBA in HR
A BBA in Marketing Management is a very demanding profession and students can seek jobs in the Marketing & Sales Manager, Advertising and branding, and business research sectors.
Yes, this Online BBA in Marketing Management degree allows you to keep on working, Save time & money with job opportunities in Sales and marketing sector.
Online BBA is a 3 Years Undergraduate program, and Students will learn Principles of Management, Business Communication, Principles of Macro Economics, and more...
Yes, you can! BBA in Marketing Management is one of the most popular and growing fields in India.
An Online BBA in Marketing Management is open to students who have passed 10th (SSC) and 12th (HSC) with 40% marks in 12th HSC.
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