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Online MBA Degree in Digital Marketing from D.Y. Patil University
Flexible learning
Salary increment
Expand professional network
Program Key-Highlights
Benefits of Online MBA in Digital Marketing
Program Eligibility
Any bachelor's degree with min. 40% from a recognised university
Accredited Online Degrees
Elevate your career with a NAAC A++ accredited online MBA program in Digital Marketing, designed by industry leaders for academic success.
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Course Syllabus
24 Months
72 Credits
27 Subjects
Snapshot of Online MBA in Digital Marketing
MBA in Digital Marketing at D Y Patil University
As companies in diverse sectors achieve more efficiency in digital operations and transformation, the digital marketing field is becoming increasingly popular as a career path in the contemporary business world. For graduate degree holders who wish to pursue any number of careers in the broad spectrum of opportunities that the field of digital marketing provides, they can do an online MBA or Master of Business Administration in Digital Marketing. In India, marketing has evolved to meet the demands of consumers who embrace technology in every area of their lives. Given this, digital media is a strong contender in the stream of marketing and advertising.
An online MBA in Digital Marketing from D.Y. Patil University enables students to forge a future career in the digital media market (estimated to grow at a CAGR of 30% driven by substantial media spending made by E-commerce, FMCG, and Financial Services verticals). Among online MBA courses, the one offered by D.Y. Patil focuses on enhancing expertise in social media marketing, online advertising, SEO, and analytics.
Key Highlights : MBA in Digital Marketing From D Y Patil University
The key highlights of the online MBA in Digital Marketing course from D.Y. Patil University include the following:
- The duration of the programme is 2 years (comprising 4 semesters)
- The programme is conducted via online platforms and virtual learning systems. Students can access course online materials, partake in live and recorded lectures, and submit projects digitally, ensuring a flexible approach to learning and an effective work-study balance
- The curriculum of MBA online learning in a course in Digital Marketing at D.Y. Patil University mixes strategic marketing principles as they apply to digital frameworks. Students learn critical thinking, communication skills, and problem-solving tactics, and achieve the ability to circumvent issues and concerns in the digital marketing ecosystem.
- The course is open to both Indian and international students
- Graduates of the online MBA course in Digital Marketing at D.Y. Patil University may pursue a variety of roles in the Marketing segment of companies, spanning managerial and technical roles.
- Students get complete access to comprehensive resources, including the university’s efficient LMS
- The course is UGC-entitled, graded by NAAC as A++, and has AICTE and NIRF accreditations
D Y Patil University MBA in Digital Marketing Syllabus
The syllabus for the Digital Marketing MBA degree online at D.Y. Patil University is spread across 2 years (with 4 semesters). The curriculum for each semester includes the following subjects:
Semester 1
- Organizational Behaviour
- Principle of Accounting
- Managerial Economics
- Principles of Management
- Quantitative Techniques
Elective (Any One)
- Global Business Environment
- Business Law & Corporate Governance
- Business communication
Semester 2
- Human Resource Management - I
- Strategic Management
- Financial Management - I
- Principles of Marketing - I
- Production & Operation Management
- Supply Chain Management
Elective (Any One)
- Management Information System
- Sales Management
Semester 3
- International Business
- Research Methodology
- Project Management
- Entrepreneurship Essentials
- Cost & Management Accounting
- Project Work - Part 1
- Operation Research
Semester 4
- Digital Marketing Fundamentals
- Inbound Marketing: Content & Search Marketing
- Outbound Marketing: Digital Advertisements & Social Media Marketing
- Web and Social Media Analytics
- Growth Marketing
- Digital Product Management
- Project Work - Part 2 Final Submission