Online BBA Degree in Marketing from Jain University

Digitisation has taken over how the world works, and now, even advertising and marketing campaigns are created through digital and technology-based channels. Those students who wish to enter the dynamic and bold world of Marketing, involving designing brands and campaigns, may consider a Bachelor's Degree in the field of Marketing. An online BBA in Marketing at Jain University is a great foundation for a career in marketing. 

At Jain University, the online BBA degree three-year program allows students the flexibility of learning at their convenience and aims to make them industry-ready. This course gives students enough knowledge to handle careers in the field of Marketing as it stresses topics dealing with brand development, Integrated MarComm, social media marketing, and more. 

The main highlights of the online Bachelor’s in Business Administration Marketing program from Jain University include the following:

• The duration of the program is 3 years (with 6 semesters)
• The course is extensive and covers branding, marketing campaign management, social media marketing, digital marketing, and other marketing-centric topics. 
• The learning process is conducted by generating theoretical knowledge supplemented by practical work. 
• The course gives students broad exposure to diverse industry-related content.
• Students have access to comprehensive resources, like the university’s unique LMS.
• The course is conducted with more than 200 live and online lectures, as well as mentorship.
• The course is open to Indian students as well as those from the SAARC region.
• This online BBA is accredited by the AICTE and has an NAAC A++ grade as well as being UGC-entitled (University status).

The syllabus for the online BBA degree in Marketing at Jain University is spread over 6 semesters lasting a total of 36 months. The curriculum for each semester includes the subjects mentioned below:

Semester 1

• English
• HRM and Organizational Behavior
• Financial Accounting
• Modern Business Environment
• Digital Fluency and Financial Modelling
• Financial Literacy & Planning

Semester 2

• Business Regulatory Framework
• Financial Markets and Instruments
• Business Management
• Business Economics
• Communicative English
• Applied Learning I - Project

Semester 3

• Managerial Finance
• Marketing Management
• Business Ethics and negotiation skills
• Personality Development and Leadership skills
• Research Methodology
• Environmental Science

Semester 4

• Entrepreneurship
• Operations Management
• Consumer Behavior
• Advertising and Sales Promotion
• Quantitative Techniques for Business
• Applied Learning II - Project

Semester 5

• Direct Tax
• Cost and Management Accounting
• Services Marketing
• Retail Marketing
• Digital Marketing and E-Commerce
• Artificial Intelligence

Semester 6

• Strategic Management
• Business Tax
• Brand Management
• International Marketing
• Introduction to Business Analytics
• Applied Learning III - Project