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Online MBA Degree in Marketing Management from Dr MGR University
Flexible learning
Learn about google ads strategy
Fluency with digital marketing trends
Program Key-Highlights
Benefits of Online MBA in Marketing Management
Program Eligibility
Any bachelor's degree from a recognised university
Accredited Online Degrees
Elevate your career with a NAAC A+ accredited online mba program in Marketing Management, designed by industry leaders for academic success.
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Course Syllabus
24 Months
102 Credits
28 Subjects
Snapshot of Online MBA in Marketing Management
MBA in Marketing Management at Dr MGR University
The art of marketing is the best thing you can use to understand how to effectively promote products and services. By knowing even the basics of marketing, individuals can perform literal miracles. The marketing principles you learn during this online MBA Course help students and young professionals come face to face with aspects like brand awareness and engrossing messaging, which ultimately leads to sales growth
The online MBA in Marketing Management from Dr MGR University spans across a timeline of two years. With topics like Marketing & Sales, Business Development, Market Research analysis etc, being covered in the course, the online MBA course ensures that students receive all the theoretical as well as practical skills revolving around managerial knowledge. Every academic content that comes the way of the students in this online MBA course is written by the leading faculty who are highly qualified and experienced professors. The bottom line is that by doing this online MBA course, you will end up opening many doors of opportunities for yourself.
The online MBA course focuses on providing young professionals with skills that will prove to be extremely useful for them in their careers in marketing. The online MBA degree in Marketing Management from Dr MGR University ensures that their MBA students finish the course, equipped with all the necessary skills and talents required to help them make it big in the human resource world.
Key Highlights : MBA in Marketing Management from Dr MGR University
Here is a list of the key highlights of the MBA degree online on Online MBA Degree in Marketing Management from Dr MGR University:
- Duration: The online MBA course is a 24-month or a 2-year course that is divided into 4 semesters
- Eligibility: The university is open to offering admission to all Indian students
- Method: The online MBA can be pursued from anywhere and at any time.
- Experience: With a virtual classroom experience, every MBA degree course is an immersive and interactive one.
- Industry connect: The course helps students get access to industry-related content
- Exams: Convenience of taking online exams from your home or any location provided.
- UGC adherence: The MBA course adheres to the 4 quadrants of UGC.
- Faculty: Students get to learn from industry experts and experienced faculty members
Dr MGR University MBA Marketing Management Syllabus
The Online MBA Degree in Marketing Management from Dr MGR University is a 2-year or 24-month course. These 24 months are divided into 4 semesters worth of knowledge to be gained. Here’s a look at the subjects covered in these semesters:
Semester 1
- Principles of Management and Behavioral
- Managerial Economics
- Basic Accounting for Managers
- Business Legislation
- Business Statistics for Managers
- E-Commerce
- Computer Application for Business (Pr)
- Business Communication (Pr)
Semester 2
- Marketing Management
- Human Resource Management
- Research Methodology
- Brand Management
- Retail Management
- Customer Relationship Management
- Tally Lab (Pr)
- Business Etiquette (Pr)
Semester 3
- Strategic Management
- Entrepreneurship Development
- Management Accounting
- Advertising & Sales Promotion
- Services Marketing
- Rural Marketing
- Spreadsheet for Managers (Pr)
- Production and Operations Research Lab (Pr)
- Managerial Skill Development (Pr)
- Summer Project- Internship and Viva Voce (Pr)
Semester 4
- Digital Marketing
- International Business Management
- Contemporary Seminar
- Fieldwork and project work