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Online MBA Degree in Marketing and Human Resource Management from Jain University
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Program Key-Highlights
Benefits of Online MBA in Marketing and Human Resource Management
Program Eligibility
Any bachelor's degree graduate with min. 50% (45% for SC/ST)
Accredited Online Degrees
Elevate your career with a NAAC 'A++' accredited online MBA program in Marketing and Human Resource Management, designed by industry leaders for academic success.
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Course Syllabus
24 Months
90 Credits
24 Subjects
Snapshot of Online MBA in Marketing and Human Resource Management
MBA in Marketing and HRM at Jain University
Within every post-graduate course, be it an MBA (Master of Business Administration) or an M.A. (Master of Arts), there exists a specialisation that trains students in important areas of a particular field of study. When speaking about an MBA degree, several specialisations exist but there are some in-demand ones where industries and sectors are concerned.
For instance, the specialisation of Human Resources is popular as every company invests in a workforce, the management of which results in a company’s level of performance. Additionally, the specialisation topic of marketing is equally important as every company that produces goods and services requires their goods and services to be sold, and for this, there is marketing required. In case, individuals want to pursue careers in both Human Resources and Marketing, they may opt for an online MBA in Marketing and Human Resource Management from Jain (deemed-to-be) University.
The online MBA in Marketing and Human Resource Management from Jain University coaches students in the relevant areas of marketing with a focus on interpersonal engagement skills as well as brand development and digital marketing for today’s new-age era. Many online MBA courses may not offer you a blend of two specialisations, but this course does.
Along with marketing, this course also includes the specialisation of Human Resource Management, comprising modules on communication and efficient interviewing skills, Analytics OD, and Human Resource Metrics. This online MBA course is an effective blend of Marketing principles and Human Resources Management in such a way that candidates receive the training required to compete in a gamut of industries later.
Key Highlights : MBA in Marketing and HRM from Jain University
The main highlights of the MBA degree online programme in Marketing and Human Resource Management from Jain University include the following:
- The duration of the programme is 2 years (with 4 semesters).
- In the specialisation of Marketing, the course has modules on Google Ads and related strategies, branding, soft skills, and digital marketing trends.
- On the Human Resource Management side, the course coaches students in interviewing and hiring techniques, plus delves into employee engagement and staffing laws and best practices.
- The course gives students exposure to a range of industry-related content.
- The course is conducted live online with mentorship, as well as recorded lectures.
- The course is open to Indian students as well as those from the SAARC region.
- Students learn to address real-life issues and solutions in a Master’s research thesis.
- This online MBA is accredited by the AICTE and has an NAAC A++ grade. The course is also UGC-entitled.
- Students have easy access to many resources, like the university’s unique LMS, and benefit from practical projects, applied labs, and other hands-on work to supplement theoretical concepts.
Jain University MBA Marketing and HRM Syllabus
The syllabus for the online MBA in Marketing and Human Resource Management at Jain University is spread over 4 semesters and the course lasts for a total duration of 2 years. The curriculum for each semester includes the subjects mentioned below:
Semester 1
- Principles of Economics and Markets
- Managerial Effectiveness and Ethics
- Accounting and Finance
- Organisational Behaviour and Human Resources Management
- Quantitative Techniques and Analytics
Semester 2
- Entrepreneurship
- Marketing Management and Research
- Banking, Financial Services and Insurance
- Corporate Law
- Business Analytics
Semester 3
- Business Environment and Strategy
- Operations Management
- Consumer Behaviour
- Talent Acquisition and Management
- Industrial Relations and Labor Laws
- Open Elective Course
Semester 4
- Performance Management System
- Retail Marketing and Service Management
- Digital Marketing and Brand Management
- Organization Development and Change Management
- Cross-Functional Elective Course
- Master Thesis / Project
Note: In the online MBA courses, the Project or the Master’s Thesis is undertaken between Semesters 3 and 4, but will be evaluated in Semester 4.